Sunday, September 30, 2007

Business magazine in different shapes each issue

The Swedish business magazine, that means "our" business, called Cap & Design have a new deal going on this fall. They let different designers design each monthly issue of the magazine. They get to make the whole magazine from scratch, and then I mean EVERYTHING. The first issue was in my opinion almost impossible to read. They turned the layout 90 degrees, and made all the text light purple, and all the images as well. But this month issue is much more readable. It IS readable. I wonder how many magazine´s out there that have done the same thing: to give absolute free hands to design an issue month after month, risking really bad sales. A fun idea. First issue was a big NO, NO. So "bad" I still havent read it in its entirety, but the current issue follow a more "traditional" layout and design.
Its only their website that looks the same. And they attach each issue with an explanation why they do this way this fall.

Stefan Lindblad
Illustrator & artist

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